Getting Naked: The Bare Necessities of Entrepreneurship and Start-ups by Joel Primus
Getting Naked: The Bare Necessities of Entrepreneurship and Start-ups by Joel Primus ⭐⭐⭐⭐⭐ My Ratings 4.5/5 GRAB YOUR COPY VIA AMAZON NOW Synopsis Do you want to be an entrepreneur? Are you serious about starting a business? Joel Primus will show you how.From the small country town of Abbotsford to the skyscrapers of New York, this book shares the hard-learned lessons and captivating story of the start-up of Naked Boxer Briefs, a Nasdaq publicly-traded company that had A-list celebrity endorsements, raised over 17 million dollars, and sold its product in department stores around the world, including Nordstrom and Bloomingdale’s. Part memoir and part entrepreneurial start-up manual, Getting Naked reveals when to start your business, how to raise money, what is needed to build teams and hire employees, and why you need to develop a solid brand with objective-based operations and marketing. Just as important, it also delves into the personal sacrifices required of an entr...